Printing GSM definations

35gsm to 55gsm: This is very thin paper indeed. Most newspapers will commonly be printed on this paper thickness.

90gsm to 100gsm: This is the weight of most household printer paper. The stuff you might pick up in packs of 500 sheets at the office depot.

120gsm to 140gsm: This GSM range covers the paper thickness of most posters you’re likely to find on pub walls etc. Paper with this GSM is sturdy enough to withstand a bit of wear and tear. Its also the thickness of low-cost flyers you might have had posted through your front door by minicab companies and the like.

210gsm to 300gsm: Moving onto premium flyers now. This GSM range will cover most of the sturdy printed flyers you get given in the high street. This paper stock range is approaching card but will still have a bit of a bend when held with two fingers. Think of the magazine covers you see on the racks at newsagents. This is’s preferred paper weight when it comes to orders of 5000 glossy promotional flyers (£72.50).

350gsm to 400gsm: This GSM is essentially card. It will stand up under its own weight and is most commonly associated with premium flyers and business cards. As well, it is likely to be the stock that high-quality wedding invitations are printed on.

The paper will have a shiny, reflective finish, ideal for vibrant, eye catching designs.
In between gloss and matt finishes, this provides a good middle ground.
A smooth, non-shiny finish, best for professional business cards and invitations.
Plain paper with no coating.


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